Franchise Advertising

Thursday, March 18, 2010

Affordable Printing as a Solution to Franchise Advertising

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Entrepreneurs interested in relatively safer investments turn to acquiring franchises since they offer a rather established niche in the market and already have systems for running the business.

With the rise in franchisees, more advertisement materials also need to be in circulation. A good way to ensure the constant supply of ad materials is affordable printing so you can print every time there is a need for promotions and when launching new products and services.

Advertisement options

Ads are not limited to those that showcase moving objects or people, or those that are audibly pleasing. Visually stimulating and appealing ads can be experienced with printed materials like posters and postcards.

The beauty of print ads is that they cost much less than TV and radio ads. The latter, aside from the ad spots on TV, you need to pay for production which also has a high price tag.

There are certain options to avail the quality materials plus the advantage of affordable printing.

1. Bulk printing

Bulk printing means printing in large volumes, one which would give you a very low cost per piece produced, much like wholesale buying.

This is made possible by offset printing. Offset printing is a traditional printing method that is usually used for commercial purposes. This involves the indirect transfer of images from plates to paper. Bulk of the cost goes to setting up.

The additional expenses on ink and paper are very minimal, allowing offset printers to offer low prices. The more you order, the more pieces divide the initial cost so the price of each piece drops, even with full color printing.

Although inexpensive, offset printing creates printouts that have consistent quality, each with clear images and sharp details.

Digital printing is also commonly used nowadays. However, they are not cost-effective when it comes to large quantities that reach thousands of pieces.

2. Large visuals

There is a variety of choices when it comes to large visuals. These can be banners or posters.

For outdoor use, billboards and vinyl banners are common. These prints, along with the materials, can withstand different weather conditions better than plain paper. Inks are fade resistant and the materials are water-proof.

There are other materials that result from affordable printing like static window displays and adhesive prints which easily stick to glass, and other vertical and flat surfaces.

Other print ads are more suitable for indoor use since the materials are made of paper. They are not as resilient as synthetic materials like vinyl.

These ads are the posters. They boast vivid images and glossy surfaces, from light tint to intense sheen. High-gloss posters are ultraviolet coated and are also rendered water-resistant due to the shiny surface, but are still not as durable as vinyl.

3. Regular-size ads

Larger materials cost more so quantity may not be that great and one copy is meant for many. If you want one-on-one marketing, you may opt for regular-size print ads.

They cost less than posters and the like so you can afford more. Such products include brochures, postcards, catalogs, calendars, door hangers, pocket folders, and booklets.

Postcards, in particular, are gaining popularity due to its good marketing chemistry with direct mailing.

To disseminate more print ads and to get good quality ads tools, affordable printing can serve as your solution.

(ArticlesBase SC #479575)

Zoe Phoenix

Labels: affordable franchise, franchise avertising, solution franchise